Martian & Sons’ creative production team was challenged to develop a narrative, animated, opening video for Microsoft Build - the tech giant’s premier event for developers and IT professionals - Inclusive of a 50-second narrative animation built for an ultra-wide (8K) LED screen and broadcast graphics. Attendees experienced the content during the keynote opening and throughout the event space at Washington State Convention Center, as well as live during the web broadcast.

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The building blocks of the future

Microsoft Build is the celebration of the process. Dynamic and colorful shapes that interact with each other are used to represent both data, and the literal building blocks that make up our digital and physical world.

 

Our goal was to create an immersive, multi-dimensional experience that represents data, AI, intelligent edge in an abstract way.